Cookies | Marlene®

What are cookies?

A "cookie" is a small text that is sent to the computer to identify the visitor's browser or to store information and settings in the browser. You can also refuse browser cookies by disabling the corresponding setting on your browser. However, if you choose this setting, you may not be able to access certain parts of the web page or they may no longer function completely.

Name	Host	Purpose	Duration
ASP.NET_SessionId	marlene.it	System cookie, used to keep the user session up	Session
CookieBannerTM	marlene.it	Saves the cookie configuration	1 Year

Name	Host	Purpose	Duration
_ga	Google Analytics	Used to distinguish users.	2 Years
_gac_	Google Analytics	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.	90 days
_gat	Google Analytics	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.	1 minute
_gid	Google Analytics	Used to distinguish users.	24 hours
AMP_TOKEN	Google Analytics	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.	30 seconds to 1 year
FirstSession	marlene.it	Identify campaign	182 days
PageHistory	marlene.it	To find the referer page	1 day
ReturningSession	marlene.it	Identify campaign	182 days

Name	Host	Purpose	Duration
Marlene_LandingPage_ENG_Q4_2020_Youtube	DV360	Cookies are tiny text files that are stored on a user’s browser. Most cookies contain a unique identifier called a cookie ID: a string of characters that websites and servers associate with the browser on which the cookie is stored. This allows websites and servers to distinguish the browser from other browsers that store different cookies, and to recognize each browser by its unique cookie ID. Cookies are widely used by websites and servers to provide many of the basic services we find online. If you shop on a website, a cookie allows the website to remember which items you’ve added to your virtual shopping cart. If you set preferences on a website, a cookie allows the website to remember your preferences the next time you visit. Or if you sign into a website, the website might use a cookie to recognize your browser later on, so that you don’t have to sign in again. Cookies also allow websites to collect data about user activity, such as how many unique visitors a page receives per month. All these applications depend on the information stored in cookies	max. 540 days
Marlene_LandingPage_ITA_Q4_2020_Youtube	DV360	Cookies are tiny text files that are stored on a user’s browser. Most cookies contain a unique identifier called a cookie ID: a string of characters that websites and servers associate with the browser on which the cookie is stored. This allows websites and servers to distinguish the browser from other browsers that store different cookies, and to recognize each browser by its unique cookie ID. Cookies are widely used by websites and servers to provide many of the basic services we find online. If you shop on a website, a cookie allows the website to remember which items you’ve added to your virtual shopping cart. If you set preferences on a website, a cookie allows the website to remember your preferences the next time you visit. Or if you sign into a website, the website might use a cookie to recognize your browser later on, so that you don’t have to sign in again. Cookies also allow websites to collect data about user activity, such as how many unique visitors a page receives per month. All these applications depend on the information stored in cookies	max. 540 days
__gads, __gac	Google Ads	Measuring interactions with the ads on this domain and preventing the same ads from being shown to you too many times.
__gcl	Google Ads	Conversion cookies whose main purpose is to help advertisers determine how many times people who click on their ads end up taking an action on their site	3 months
NID, SID	Google Ads	Used to help customize ads on Google properties, like Google Search.	6 months
test_cookie	Google Ads	This pixel Used to check if the user's browser supports cookies.	Session
bs_widget_promotion	HGV	Assignment of the correct origin of campaign parameters for completed bookings or inquiries.	30 days
A6	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	89 days
ActivityInfo2	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	89 days
G3	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	89 days
OT_1741	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	89 days
OT2	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	89 days
r1	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	Session
S_14832658	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	1 day
t1	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	89 days
u2	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	89 days
um2	Sizmek by Amazon	We use cookies to provide functionality to Sizmek Websites and also to deliver our advertising services to our customers. A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain your name, address, phone number, email address, or anything that enables us to determine your actual identity. Instead, Sizmek uses cookies to collect information such as a computer’s IP address, the type of the computer’s operating system, the type of internet browser software, what web pages were viewed and at what time. A common use of cookies (on behalf of our customers) is to determine if a particular ad has already been served to a specific device and to cap the frequency at which that ad is presented to the same device. To learn more about the cookies we serve (including how to opt-out of them), please visit: https://www.sizmek.com/privacy-policy/	89 days