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Our sustainability philosophy
marlene

naturally sustainable

As Daughter of the Alps, Marlene has always lived in harmony with both mankind and nature. However, this relationship of harmony is in danger, since climate change threatens the equilibrium on which nature depends. The blurring of the distinctions between the seasons, extreme weather and water shortages are just some of the drastic effects.
So we want to set a good example
and make a real difference.
As a partner of nature, Marlene® is very concerned to protect her and our habitat, and to promote her philosophy of sustainable living worldwide.
To do this, we base our actions on three pillars of sustainability, which we analyse in detail below.
We also wish to celebrate their importance, so in partnership with five artists we present five exciting artistic interpretations of each pillar. Harmonious, abstract, nature-loving or sensory:
sustainability inspires people and nature to fulfil their potential!
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The South Tyrolean Apple as a global success model
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We promote healthy eating
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In partnership with nature
The best example?
Chef Norbert Niederkofler, who moves mountains every day. How? By proving, through his “Cook the Mountain” project, the contribution an innovative mountain cuisine can make to a sustainable environment.



Norbert Niederkofler Cook the Mountain CARE’s: Norbert’s initiative

SOUTH TYROL APPLES, A GLOBAL SUCCESS STORY
What makes the agriculture of South Tyrol a model of sustainability? We explain it here with some fascinating facts.
Energy
"In the difficult historical context of climate change and its disastrous consequences, Marlene is a standard bearer for environmental protection. Apples are therefore becoming new light, strength and energy, even more powerful than that of a torch. In an imaginary forest of windmills and wind blades, Marlene lights the way and indicates the right direction to the new generation. The hope is that innovative and intelligent cultivation practices will become the universal model for a future that respects nature and the planet that hosts us."
Federica Scarcella
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Small, but fundamental
"The first scene illustrates the importance of organic farming as the basis for sustainability. The main character, a little girl, is shown tending to an orchard, cultivating and creating the ideal habitat for visiting insects, which, as well as contributing to pollination and reproduction, will also combat potential pathogens and pests, keeping the plants healthy. Precisely because she is very small, she understands the importance of small insects."
Francesca Cito
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Environment
"In this illustration, I wanted to convey the complexity and beauty of the environment at all costs, to capture various moments and situations, and to portray the apples as the fruit of many circumstances and of a perfect ecosystem that respects the fundamental elements, the environment, and the magnificent reality of this small piece of land. Sun, rain, wind, birds, villages, houses, mountains, fields, meadows and apple trees... everything flows in perfect harmony and the combination of all these elements gives Marlene apples their personality."
Jaume Arnau
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Root
"In this illustration I focused on the circular economy, the leaves form it, the creation of Marlene, their roots, the hands of farmers who have been caring for, innovating and protecting the nature that welcomes the fruits for generations."
Rosemarie Cattan
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Growth
"Our Apples promote health and vitality, inspired by Marlene and her healthy lifestyle. As part of this campaign she also appears to communicate the awareness of regionally produced food by inspiring others."
Sara Vera Lecaro
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WE PROVIDE PEOPLE WITH HEALTHY NOURISHMENT
Why are apples so valuable and who is behind South Tyrol fruit growing? These are the issues we are going to discuss here!
Genesis
"There can be no life without nourishment. What do you imagine for the future of your children? What would you like the world that will host them to be like? Will they grow up with confidence, hope and pragmatism for a sustainable environment? This is the life cycle that is renewed through the human/nature relationship. Marlene actively promotes and contributes to public health by producing fruit, which is essential for a healthy diet."
Federica Scarcella
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A great passion
"The second illustration features the protagonist, now a young girl, accompanied by her family. It portrays the value of the apple as a healthy food, a snack during study, as well as part of school education. Her father is by her side, helping her with her studies and feeding her: as a farmer, he is a professional and expert in the trade."
Francesca Cito
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Eva
"In order to communicate healthy concepts, I ended up creating an apple girl/woman. She is a clear personification of the apple, without resorting to an anecdotal approach. She has apples on her mind (she constantly thinks of them), joyfully enjoys an apple (the ultimate healthy action), closes her eyes to hear the sound when we bite into an apple, and takes pleasure in thinking that it is a sweet treat. Apples represent health, nature, balance, elegance and delicacy."
Jaume Arnau
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Mother Nature
"This artwork is the land, represented by fertility, the peasant families, which can also be seen throughout the history of the illustrations, are always there. Marlene is vitality, she is heart, she is health. There are some technological elements that control temperature, irrigation, communications, we can't forget that they can help implement improvements, since innovation is vital for this."
Rosemarie Cattan
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Apple world
"Plant health with nature as a partner, inspired by creation of suitable habitats for beneficial insects and orchiads. a surrealistic art where apples are the focus by growing very big, with their insects friends that are part of sustainable and CO2 balance."
Sara Vera Lecaro
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OUR PARTNER? NATURE!
How can we reconcile South Tyrol fruit growing and ambitious environmental goals? Here is everything you need to know!
Balance
"Commitment, perseverance, respect, concentration and sensitivity. These are the factors on which any possible balance is based. These are the same factors that will enable us to live in harmony with our planet, creating an environment that is suitable for human health, as well as for nature. A collaboration that is conscious of the necessary delicacy is the first step towards a sustainable future. The three illustrations are designed to be read in the order of their title: Energy - Genesis - Balance, or ‘Energy Generates Balance’, to represent – in a kind of triptych – the entire theme of Sustainability and the relationship between man and nature. The common thread between the three works is also represented by a bee, an element that characterised my illustration for the ‘spring’ season as a symbol of eternal rebirth and the renewal of nature."
Federica Scarcella
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Naturally free
"The technological innovation and renewable energy used in the South Tyrolean model is represented. Wind farms and solar panels become an integral part of the land. The young girl is now a woman, getting around by bike and enjoying an area that lives in perfect harmony with nature."
Francesca Cito
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Base
"Describing the traceability of a Marlene apple means analysing and considering every little detail, every inch of land around the apple tree, all the vital complexity which, in an almost perfect way, generates a natural ecosystem of respect and patience, of collaborative creation, of willingness and love for nature right down to its smallest expression. It is the portrait, the drawing of a second in an inch of earth, the smallest detail of what happens as the apple tree – patiently and in good company – prepares its perfect fruit."
Jaume Arnau
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Contemplation
"There is a girl, contemplating everything around her, surrounded by Marlene varieties, with natural antagonists that are essential for good quality apples. There is growth, there is harmony, nature is a friend and companion."
Rosemarie Cattan
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South Tyrol
"Proud of South Tyrolean model of structural sustainability, inspired by hundred years old sustainable living traditions, this Tyrolean girl with beautiful natural Tyrolean landscape is the main focal point here, by looking at her and her contact with nature, her traditional dress."
Sara Vera Lecaro
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Together, we are more sustainable
for longer!
That is why VOG, the Consortium of South Tyrolean Fruit Growers’ Co-operatives, belongs to the sustainapple project.

more about the initiative