Marlene®

THE TRUE FLAVOUR OF SOUTH TYROL - SÜDTIROL

Marlene® apples come from South Tyrol – Südtirol on the sunny side of the Alps. The climatic conditions in the largest and most concentrated apple-growing district in Europe are perfect for developing the unique and delicious flavour of Marlene® apples. The interaction between the Alpine climate and the Mediterranean sun is key to the incredible quality of these apples: a winning combination unique to South Tyrol – Südtirol.
RICH VARIETY
One brand, seven varieties: Marlene® has always stood out for its rich array of different apples which range from the juicy Gala to the sweet Fuji and through to the slightly tart Granny Smith to cater for all tastes! The seven Marlene® varieties carry the EU “South Tyrolean Apple PGI” (Protected Geographical Indication) label, proof that they originate from South Tyrol - Südtirol.
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A QUALITY BRAND

Protected to the north by the Alps, South Tyrol - Südtirol enjoys over 300 days and 2.000 hours of sunshine a year. The extremely favourable soil and the strong temperature difference between night and day also play a key role in giving Marlene® apples their distinctive colour and crunch.

These qualities are evident from the first bite. The different altitudes, at which its apples grow, highly variable in this “apple paradise”, explain the rich array of Marlene® varieties. Between the 220-metre altitude of the valley floor and the 1000-metre altitude of the hills and mountains, every apple finds its ideal conditions.

Added to this is the unbridled passion of the local fruit growers who manage the apple orchards and work 365 days a year to ensure that their products are of the utmost quality when picked. These underlying factors guarantee consumers the exceptional flavour of Marlene® apples.

DAUGHTER OF THE ALPS

To underline how the quality of Marlene® apples is inextricably linked with its origins and the climate, the Marlene® brand tells the story of its father, the mountain, its mother, the Mediterranean sun, and its teacher, the climate. Marlene® is presented as the “daughter of the Alps”, an expression that gives the brand a clear geographical identification.

What is behind Marlene®?


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CERTIFIED APPLE CULTIVATION
Marlene® apples are much more than a natural product: they are the pride and joy of the entire region. Synonymous with unique and special flavours, they satisfy guaranteed quality standards. Marlene® apples are subject to a wide range of quality checks as part of a comprehensive quality control system.
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THE MARLENE® NETWORK
Marlene® is much more than a brand of apples: its name is also synonymous with the network of partnerships between the numerous players that support the brand. A consolidated chain of added value - that begins in the orchards of 4600 fruit growers, continues in 12 cooperatives with a broad logistics network and finishes on the shelves of commercial partners - guarantees a sustainable supply of apples.
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