OUR STORY
ONCE UPON A TIME…
… there were some beautiful apples that grew in South Tyrol/Südtirol. The fruit of unspoilt nature and offspring of tradition, they grew to be natural and delicious. No one knew about them, because they didn't have a name...
The story of Marlene® apples could start like this, apples that come directly from the Alps to your table to bring you all their taste and their colour.
MARLENE®: A QUALITY BRAND
In little more than a decade, Marlene® has become a symbol of quality fruit from South Tyrol/Südtirol, as well as the leading Italian brand in terms of apple production and variety offered: sweet and juicy, red, yellow or green.
Marlene® is the right choice for every taste!
Marlene® apples are checked one by one and cultivated in keeping with integrated production guidelines: with great care and considerable attention to environmental issues.
Moreover, all Marlene® apple varieties bear the PGI– Protected Geographical Indication – mark that certifies their South Tyrol/Südtirol origin.
Marlene® was established on 21st October 1995 as part of a VOG (South Tyrol/Südtirol Fruit Growers Cooperative) initiative, with the purpose of using a single brand to identify the products and shared strengths of the member cooperatives: extremely wholesome apples cultivated in the pristine South Tyrol/Südtirol region, apples that stay fresh throughout the entire journey from the orchard to the store. In short, guaranteed superior quality compared to other apples.
The VOG Consortium that includes 16 cooperatives, with 5,200 member producers, is now the largest and most important European organisation for the sale of apples. It centrally coordinates cultivation, quality control, logistics and marketing activities, including the advertising and promotion of its own products.
