PGI: A GOAL ACHIEVED
In January 2006, 11 varieties of apples grown in Alto Adige received the prestigious South Tyrolean apples PGI denomination.
PGI (Protected Geographical Indication) is issued by the European Union to certify that our apples come from South Tyrol/Südtirol. This mark guarantees the quality and safety of the apples, from the orchard to the point of sale.
The registered name “Südtiroler Apfel g.g.A. - Mela Alto Adige IGP” is marked on each box, accompanied by the official EC mark. The PGI logo accompanies all Marlene®communications: conveying a clear message with immediate impact.
WHAT DOES “PGI” MEAN?
In 1992, the European Union approved Intwo different regulations that created legal requirements for the protection and promotion of food and agricultural products.
The prerequisite for inclusion in the official list of protected products is the existence of a demonstrated, undisputed link between the production and processing phases and the geographical zone of origin: the entire production journey of each apple sold can easily be traced back to the producer and is continuously monitored, from the orchard to the shop shelf.
The PGI mark placed on apples from the South Tyrol/Südtirol is therefore a protection against imitation and unlawful uses. The seller and the consumer can in fact be sure of one thing: when an apple bears the yellow and blue PGI mark, it is without a doubt a genuine South Tyrol/Südtirol apple!