Production of apples of guaranteed and certified quality

Marlene® apples are more than just a taste of nature. The entire region takes pride in them. As a byword for unmistakable taste and unique pleasure, they meet even the most rigorous guaranteed-quality standards. Their inner and external values must be protected. Therefore, Marlene® apples pass through a series of comprehensive quality controls, starting from the orchard up to retail shelves.

Sustainable fruit production: integrated production

In South Tyrol, products’ safety and respect for the environment have always been key values and priorities to fruit farmers. In 1989, a group of South-Tyrolean apple growers introduced natural farming technologies and systems, becoming true pioneers of this field. Nowadays, integrated production is standard for fruit cultivations in South Tyrol.

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What does a farmer who takes up integrated production do?

Maintaining the natural balance of the orchard is always a priority. Sparing natural antagonists of pests, and intervening only in case of need, to protect the plants and the harvest, is the next natural step to be taken according to integrated-production systems along with preserving the soil’s health and fertility. Integrated production is subject to strict controls. Thanks to a total-quality system, every step in the production can be traced, and respect for all rigorous hygiene and food-safety regulations can be guaranteed at all times.

Marlene’s apples and their origin: ‘Mela Alto Adige, PGI’

Since January 2006, 13 varieties of apples grown in South Tyrol bear the prestigious ‘Mela Alto Adige, PGI’ Apple denomination, which is a clear acknowledgement of the link between food quality and their territory of origin. The certification ‘Mela Alto Adige PGI’ is recognized in all EU countries as a guarantee against imitations, forgery, and illegal uses. This means that trade as well as consumers can be sure; when they see a yellow-and-blue, PGI (Protected Geographic Indication) seal, that apple is an actual, true, South-Tyrolean apple – born and grown in the Alps.

The registered trademark ‘Mela Alto Adige PGI’ is printed on all boxes along with the official EU mark. The PGI seal can also be found on all Marlene® advertising materials; a clear message for consumers’ safety and guarantee.

For more information about the PGI seal...

What does the PGI denomination mean for South-Tyrolean apples?

In 1992, the European Union created some legal requirements for the protection and the promotion of certain food and agricultural products, with two different regulations. In 1992, the European Union created some legal requirements for the protection and the promotion of certain food and agricultural products, with two different regulations. The ‘PGI’ seal awarded to South-Tyrolean apples protects them from imitations, forgery, and illegal uses, according to European regulation no. 510/2006. In fact, both trade and consumers can be sure of one thing – when they see that yellow-and-blue PGI seal, that must be for sure the genuine South-Tyrolean apple!

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